The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of:
Overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the State. Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services.
Promotion and marketing of various tourist destinations and products of the State. Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act.