Department of Tourism, Jammu and Kashmir

J&K Tourism Department Bags National Tourism Award (2012-13)

For the second year running, the Ministry of Tourism, Government of India has valued and appreciated the working of Jammu & Kashmir Tourism Department by conferring it with the NATIONAL TOURISM AWARD for the year 2012-13 in the Category “BEST STATE – COMPREHENSIVE DEVELOPMENT OF TOURISM”.

 

The Award was presented by Ministry of Tourism, Government of India in New Delhi on 18th February, 2014. This has been possible as the department completed CFA Schemes within the stipulated time and also had mechanisms in place to monitor the progress of projects.

The Directorate of Tourism, Kashmir implemented major projects like the Nagar Nagar Mega Heritage Tourist Circuit, Tourist City Centre at Srinagar and also introduced niche activities like Paragliding and Yachting to add new dimension to the adventure segment.Promotional activities were undertaken in new potential markets like South East Asia, Saudi Arabia, Turkey, Lebanon and Jordan, Russia and Central Asian Countries of Tajikistan, Kazakhstan and others.

The Jammu Directorate earned laurels for developing Border Tourism and for revitalization of MubarakMandi Heritage Complex. Ladakh continues to attract tourists for its unparalleled landscape and unique culture.

The Jammu & Kashmir Cable Car Corporation commissioned a new lift at Makhdoom Sahib Shrine, Srinagar besides installing Ski Chairlift at Kongdori – Gulmarg for promoting skiing in International Market.

Jammu & Kashmir Tourism Development Corporation made functional its new property at Yousmarg and also augmented facilities at its hutments elsewhere.
SKICC, Srinagar hosted several International and National Conferences and earned praise from all quarters regarding immaculate conduct of these events.

A Golf Development and Management Authority was constituted and Royal Springs Golf Course easily held-on to its status as the most cherished course in the country. The Leh Golf Course, when ready, will be the most inimitable course in the world. The role of Tourism Development Authorities deserves special mention as they had a challenging task of creation of assets in regions that were new and ecologically fragile and thus required focused development strategy.

State has successfully implemented Rural Tourism Projects in 33 villages to showcase the Rural Landscape and Tourism potential of the remote villages of the State and to ensure disposal of economic earnings to the hinterland as well.

State has undertaken the challenging task of capacity building and service delivery improvements. About 5000 un-employed youths have been trained in Hospitality & Tourism services in various Tourism Institutes to serve the Tourism industry in more professional manner.

State has earned fame for developing Niche Tourism activities in Golf, Aero Sports, Water Sports and skiing/snow boarding. State has hosted national championships for white Water Kayaking, Rock climbing, Skiing, Snowboarding, cycling, mountaineering, car rallies and many rural sports like Archery, Polo, Boat Racing and others.

 

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About Jammu & Kashmir Tourism

The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the State.
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